Expect the unexpected, follow the lovers lost in this blog.

A blog to cater your mind,body,and soul as you drink Turkish Coffee. We are proud to present our new storyline called Cafe's search for his "Zahir". Everyday is a new day for the "Cafe" (from Istanbul) & his journey for "Zahir" (from Baku). Don't expect extraordinary drama from the narrator, me. Still, this is a drama (maybe real!), and have better impact on you than watching a soap opera. Guaranteed. There is genuine feelings within inspirational periods. Cross your fingers for this story to end with happy marriage :-) All rights are reserved.

EDIT (01 July 2009) - She is engaged with another man, and I finally made my marriage proposal bringing my family to Baku. The result: She stays engaged and will have her wedding, so called "toy", with that another man.

Rest in peace Ms. Zahir.

Tuesday, July 10, 2007

Coffee Consumption and Turkish Coffee's Local Presence in a Global Brand - Gloria Jean's Coffee

Thanks to Google once again offering the news section on the left side of this blog. A recent news article about Turkish Coffee gives me valuable information to share with you. First of all, many global coffee brands are have been entering Turkey. Gloria Jean's is one of them. They include Turkish Coffee in their menu, and one customer comments "seeing our local tastes in a global brand makes me happy." I certainly agree, but I want to see Turkish Coffee in the menu of all coffeehouses around the world. In the beginning, this offer can be led by chain stores, or independent stores, doesn't matter. But, it should start soon. However, there is also the dilemma of the name. If there is Turkish Coffee on the menu, why not Arabic coffee, Greek Coffee, Lebanese Coffee, Armenian Coffee, and so on. Still, I don't think it is a big deal. During Ottoman Empire, there was one and only coffee which was today's Turkish Coffee. So, all other coffee's can still unite under the name of Turkish Coffee. And, flavors might be dedicated to certain countries. Like, cardamom flavor might be called Arabic coffee, and so on. Well, it is open for discussion, please share your opinion. Last, the hesitation to offer Turkish coffee (in the US) might come from the difficulty to brew it on site. So, an easier way to brew might create easier access for purchase.
And finally, here are the coffee consumption figures quoted from Zaman newspaper:

Turkey does not take an important part in global coffee consumption.
According to the numbers of 2001, the country that consumes the most coffee is the US. The order of per capita consumption after the US is:

Finland - 11.1 kg

Sweden - 8.55 kg

Denmark - 9.71 kg

Norway - 9.46 kg

Australia - 7.9 kg

Germany - 6.9 kg

Switzerland - 6.80 kg

Holland - 6.48 kg

Coffee consumption in Turkey is under 200 grams.

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